Today, it seems as if just about everyone has a smartphone. Not only do a large number of people have a smartphone, many of them use it to access the Internet on a regular basis. What does this mean for your business? It means your website has to be optimized to meet the needs of those users who may visit from a mobile device... Read More
An interesting disconnect in mobile email marketing was identified in Marketing Land recently: Although there is a quickly increasing trend in the number of commercial emails being opened on mobile devices (set to surpass the number opened on PCs by the end of 2013), less than half (42%) of surveyed companies actually design their commercial emails for display on a mobile device. Read More
Local SEO is just as important for small business owners as big SEO is for the big guys. Local SEO ensures your business gets seen when people are looking for services in your area. As a result, business gets boosted, and you get more visibility. No one can argue that this is a good thing, so here are a few tips when you’re considering optimizing your local SEO. Read More
Social media engagement done right can be tricky, but Walmart’s recent Facebook failure has reminded us of some of the major pitfalls of a large organization. For some larger organizations the issue is finding an individual store’s niche within the local community. Yet for some big companies, it’s finding how to balance a corporate mentality with no localbility in their stores to social media. Read More
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